In 2021, Thomas had the idea of filming Dana's biggest meet to date, the New Zealand Invitational, after they had both started using Dana's camera more during lockdown home training sessions.

It was the beginning of something new, something formidabl.

In July 2021, formidabl. (formerly Formidable Films) was born.

Since then, thanks to support within the Aotearoa powerlifting community, as well as relentless encouragement and belief from friends and family, formidabl. has proudly been the go-to for premium powerlifting media coverage in New Zealand, attending multiple National events, regional competitions, and most notably, the 2022 IPF Commonwealths Powerlifting Championships.

formidabl. has since also proudly collaborated with small businesses around Aotearoa, ranging from hospitality to fitness, industry leaders like SBD, and government agencies.

With backgrounds in engineering and an unshakeable love for powerlifting, Thomas & Dana are always trying to go above and beyond and disrupt the norm for visual media, both in and out of powerlifting.

Looking for your next media team?

We are Thomas & Dana.

We are formidabl.

Join us and be formidabl.